Dual Targeting Content For Double The Links


I’m always looking for ways to get more ‘bang for my buck’ from client content marketing/link building campaigns and today I’m going to share one of my favourite tactics for doing just that – dual targeting. The premise is simple: – We’re going to create a great piece of content themed around our niche, but it is… Read More

SEO In 2014: The Big Fat Guide


SEO can be a confusing topic, with many conflicting opinions and a number of areas which are (to say the least) more than a little grey. Well, grey is no use to anyone, so in this guide to SEO in 2014 I have explored over 80 common SEO questions and (in most cases) provided definitive answers. I have also included… Read More

The Power Of The Editor


I was drawn to two interesting stories on inbound.org today: – The first was from Barry Schwartz at searchengineland and was titled ‘Google’s Matt Cutts: Over Time Backlinks Will Become Less Important‘ The second was from Jennifer Slegg at searchenginewatch and was titled ‘Matt Cutts: Google Won’t Devalue Links Anytime Soon‘ Woah… that’s some conflicting… Read More